Basically the topic in this section of the chapter was about establishing credibility and finding the right sources to believe the information. They gave examples about the "car guy" in the neighbor hood when you have car problems, and the short-order cook at the local diner. You are less likely to believe things or be swayed by an argument unless the source is someone credible.They also have some claims to think about:
1. A person (or group) does or does not have the authority to speak to this issue.
Lets go back to me and the basket ball issue. I have never played basketball in my life or really known anyone who is crazy about the sport. I have only been to maybe three games ever. All of this would definitely not give me the authority to speak to this issue.
2. A person (or group) is or is not trustworthy or credible on this issue.
Since we already established that I know nothing about basketball, I am already not credible. However, if I put on a jersey you may think that I had knowledge about the sport. In which case, I would lie to you, making me even less trustworthy about the issue.3. A person (or group) does or does not have good motives for addressing this subject.
Say you were going to give me a million dollars if I answered your basketball question. Chances are I would figure out an amazing answer, right or wrong, just to get the moolah. This would be an example of a bad motive.
In the end, I do not know basketball. I do not have authority, credibility, or good motives. Put me against a pro player in a basketball argument and 100% of the people will believe the player. Like it says in the chapter, you are more swayed in an argument by those who have all the necessary traits.
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